16 June 2025

Today, June 16th, marks 616 Day, a celebratory day inspired by Marvel’s main 616 universe. Over the years, a growing number of fans have celebrated 616 Day to appreciate and share their favorite aspects of the Marvel Universe, and this year, retailers have the opportunity to participate! Select retailers received a surprise 616 Day package this week containing exclusive items, including 616 Day Variant Covers by superstar Marvel creators Marco Checchetto, Greg Land, Sara Pichelli, and Leinil Francis Yu, and a 616 Day and Fantastic Four 616 Day Pin Set. The package was accompanied by a letter from Marvel Comics President Dan Buckley, who expressed his enthusiasm in building up 616 Day as an exciting yearly opportunity for comic shops to rally fans, encourage interest in comics, and drive foot traffic in a way that feels special.

Every year, we look for new ways to celebrate the incredible comics that make up the heart and soul of our industry. Our job is to tell stories that keep readers on the edge of their seats, introducing them to characters that feel real and relatable, and building a passionate community that embraces the fun and joy of being a comic book fan.

This June 16th marks 616 Day, a celebratory day inspired by our main 616 universe. Over the years, a growing number of fans have embraced 616 Day to appreciate and share their favorite parts of the Marvel Universe, and we want to help build that moment over the next few weeks for everyone to participate in. Our hope is that 616 Day becomes an exciting opportunity for you and your stores to rally your customers, build interest in comics, and drive foot traffic in a way that feels special.

"With the highly anticipated Fantastic Four film coming this summer, this year's 616 Day is the perfect time to spotlight Reed, Sue, Johnny, and Ben (who, I admit, is my personal favorite). It's also a great reminder of where Marvel comics started—that core of Marvel is the characters and creators who push the boundaries of comic book storytelling and truly excite our fans, and the fans who, in turn, dive in headfirst to explore the stories that have grown and evolved over 85 years.

"We hope you enjoy these special comics, and we look forward to continue building this yearly 616 Day celebration into something that brings fans together, celebrates the stories we all love, and helps to keep this industry thriving for years to come.

"Take care, and happy 616 Day!"

- Dan Buckley, President, Marvel Comics & Franchise

Amazing Spider-Man #2 RHINO RAMPAGE! What amped Rhino up from criminal super-bruiser to rampaging disaster machine? We aren't spilling, but it just amped up Spider-Man! That's right, Spider-Man is going in and out of control of his senses trying to figure out how to get full control of his body. And the only people who can help are Norman Osborn and…Peter's long-lost childhood best friend?!   SHOP NOW

Avengers #25 RISE OF THE ALL-NEW, ALL-DIFFERENT MASTERS OF EVIL! While the Avengers are busy dealing with Doom, the new Masters of Evil strike in this giant-sized 25th issue!   SHOP NOW!

X-Men #15 What began as a simple search and rescue has escalated, with not just the X-Men but the entire town of Merle at danger! And as 3K steps out from the shadows for the first time in order to further their twisted program, will the Means, their anointed headsman, slake his bloodthirst on the X-Men?   SHOP NOW

Fantastic Four Fanfare #1 MARVEL’S FIRST FAMILY! In this special, full-color anthology series, each issue focuses on a particular member of the team! For this inaugural outing, Mark Waid and Ramon Rosanas depict an escalating prank war between the Human Torch and the Thing; Alan Davis sends the team into hazards deep underground; and Andrew Wheeler and Sara Pichelli reveal what happens when the Mole Man interrupts Johnny Storm’s star-making turn on reality television!   SHOP NOW!

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